When push comes to shove…


As I write this, our world is getting disrupted by the Wuhan China Virus (lovingly called Co V-I-D). The world as we’ve known it may change. Many of the touch-points between organisations and humans are at risk of either becoming redundant or at the very least irrelevant. We all knew it was coming, we were told in the 1980s it will happen by 2015. It didn’t! Then we thought it might by 2030. That seemed fair, with all the “transformation” and “innovation” stickies everywhere. There was too much inertia and investor scare however.

Then suddenly (allegedly) someone decided to touch a wild animal in a Wuhan wet market in the wrong way, and here we stand, at the verge of a mass disruption. What Design Thinking could not do, nature has pulled off on us. We need to embrace the future sooner than we thought. To do the same our thinking has to evolve. Our understanding of design (of UX) has to change. The socially distant humans of the world do not need responsive UIs, heck they don’t care either. We need fresh ways of thinking and connecting over a medium that so far does not support all our 5 senses.